2. Create a structure for the content
The architecture of a website is what guides the visitor through the site and allows for its future expansion.
A clear and strategic structure to a website aids the user in their search for information. Well-placed and well-labelled navigation conveys to the user where they are in the website and what they can expect to find there.
RED STOAT design reviews the site content and constructs a suitable site structure by imagining scenarios that a potential visitor to the site might encounter. How the visitor got to the website, what they're there for and what they're most likely to want to find out are all taken into consideration.
A successful structure emphasises a site's most appealing textual features and directs users towards them.
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