4. Develop a visual theme
A theme is a custom design with a look and feel which ties in with the brand image and which unites all the elements of a website in one encompassing concept.
A visual theme should crown the website, complementing, adding to and highlighting the site's textual content. The vision-forming process at RED STOAT design is where the artistic ideas start to flow.
By understanding the purpose of the website a strong and cohesive design can be crafted; RED STOAT design develops the visual theme during and after the planning and writing phases, gaining inspiration from the content and the existing brand identity.
Simple but striking design, emphasising particular details in a page, aids the user's eye in scanning passages and impresses in their minds the desired website vision.
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